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So far I'm actually doing well with manually promoting this forum on Facebook without spending any money. I imagine that I will be getting about 20 new users a month with this method. However, I will probably be getting 10 times that amount if I decide to advertise this site on YouTube via Google Ads, but then I'll also have to pay hundreds of dollars.
As of now, I'm still torn on this, but I will make my decision soon.
Of course, if I do decide to advertise this forum, I will be advertising it to a female demographic only, so we have the right audience when it comes to discussing the issues this forum was made for.
EDIT: Nevermind. I just tried advertising this forum today and the results were very disappointing.
Seriously? Paying $50+ for just 3 clicks?? Totally not worth it. And they said my daily budget was $25. Good thing I cancelled before I lost TOO much money.